Direct response television can be extremely powerful—and profitable—when planned carefully. But if you’re not implementing the proper marketing strategies or you’re paying too much for your TV spots, then your…

Television remains one of the greatest outlets for direct response advertising today.Planned and executed correctly, it has the power to hook an audience like no other form of marketing can….

Spot TV advertising is an effective tool for advertisers who want to run their ads in specific markets, rather than on a broad, national scale.   One of the fundamental…

Working with a media buying agency is crucial to the success of a television advertising campaign. But since not all agencies offer the same targeting options or rates, it’s critical…

A media buyer is tasked with the often difficult job of determining where to advertise, when and how much to spend on it. Unfortunately, it’s far too common for these…

Advertisers looking for “cheap TV spots” need to be careful how they approach their media buying. If you’re purchasing spots from traditional outlets, then “cheap” is exactly what you’ll get:…

When television advertising is implemented correctly, it can be incredibly effective. But if you’re not being careful about your media buying, then you could be spending thousands of dollars more…

Direct response media is intended to generate immediate response to an advertiser’s message – but if you’re not using the right types of media or planning your campaign properly, then…