Overview Much has been written about the Covid-19 Virus pandemic and its impact on the advertising marketplace in general and the TV medium in particular. This is meant to be…
Overview With the onset of the Coronavirus pandemic and the extreme lifestyle changes that have been imposed upon most of the nation’s population, people’s media consumption habits are evolving significantly…
2019 Year in review Each year we look back at the media landscape of the previous year. We do this to review what happened so we can brief partners on…
NATPE 2019: A Sudden Surge in New First-Run Syndicated Series is Forefront By Marc Berman/Kevin Hayes The overall theme of note at the annual NATPE Miami Marketplace and Conference (which…
Media ad buys used to be so simple. Where traditional television advertising targets certain demographics using GRPs or Gross Impressions, today it seems like every media buy has its own…
TV advertising remains one of the most powerful ways to make an impression on your target audience. But if you’re like most advertisers, then you want to make sure you…
For decades, direct response television marketing has been used to sell products and to get people to act—often within seconds of an ad appearing on TV (and often WHILE the…
A properly placed television spot can be extremely powerful in building your brand or driving response. But to get the biggest return on investment, you need to purchase your TV…