2019 Year in review Each year we look back at the media landscape of the previous year. We do this to review what happened so we can brief partners on…
NATPE 2019: A Sudden Surge in New First-Run Syndicated Series is Forefront By Marc Berman/Kevin Hayes The overall theme of note at the annual NATPE Miami Marketplace and Conference (which…
Media ad buys used to be so simple. Where traditional television advertising targets certain demographics using GRPs or Gross Impressions, today it seems like every media buy has its own…
TV advertising remains one of the most powerful ways to make an impression on your target audience. But if you’re like most advertisers, then you want to make sure you…
For decades, direct response television marketing has been used to sell products and to get people to act—often within seconds of an ad appearing on TV (and often WHILE the…
A properly placed television spot can be extremely powerful in building your brand or driving response. But to get the biggest return on investment, you need to purchase your TV…
Hiring a direct response advertising agency can help you launch an effective TV marketing campaign from start to finish – but you need to be careful which firms you choose….
Media buying companies come in handy when you need to place TV spots in several markets and could use some help figuring out which audiences to target. But if…