How To Slash The Cost of Your TV Advertising By Up To 80%

How To Slash The Cost of Your TV Advertising By Up To 80%

TV advertisements remain one of the most powerful forms of marketing today – but if you’re not careful, then they can also be one of the most expensive.   Advertising…

What Is Direct Response Marketing?

What Is Direct Response Marketing?

Direct response marketing is a form of advertising that aims to generate an immediate response from the targeted audience.   Direct response advertising is different from branded advertising, which is…

TV Spot Advertising: 3 Proven Ways To Boost Your TV Marketing ROI

TV Spot Advertising: 3 Proven Ways To Boost Your TV Marketing ROI

TV spot advertising can be an extremely cost-efficient and effective way to connect with your audience – especially if you’re running a direct-response ad.   By being able to carefully…

TV Media Buying Services—3 Things Every Advertiser Should Be Asking

TV Media Buying Services—3 Things Every Advertiser Should Be Asking

Using media buying services can make the process of buying TV spots a lot easier and faster. But if you don’t partner with the right agency, then those conveniences won’t…

Ads On TV: Tips For Increasing Your TV Advertising ROI

Ads On TV: Tips For Increasing Your TV Advertising ROI

Running ads on TV is still one of the most effective ways to deliver a message to your target audience. And, done correctly, it can produce an impressive return on…

Direct Response Television Advertising—3 Easy Solutions To Common Advertiser Problems

Direct Response Television Advertising—3 Easy Solutions To Common Advertiser Problems

Direct response television advertising is an effective form of marketing for selling virtually any product or service, or for enticing an audience to take a specific action (i.e. visiting a…

Direct Response TV Advertising—The Difference Between High-ROI TV Spots And Money-Wasting Ads

Direct Response TV Advertising—The Difference Between High-ROI TV Spots And Money-Wasting Ads

Direct response TV advertising, done right, can be extremely powerful.   Even in today’s Internet-centric world, TV is still one of the most effective ways to capture an audience and…

Spot Television: 3 ROI-Boosting Tips Every Advertiser Should Follow

Spot Television: 3 ROI-Boosting Tips Every Advertiser Should Follow

Spot television advertising is a cost-effective tool for any marketer, but if advertisers aren’t careful about their media buys, then they aren’t reaching their maximum ROI potential.   Spot TV…