A media buyer is tasked with the often difficult job of determining where to advertise, when and how much to spend on it. Unfortunately, it’s far too common for these…
Advertisers looking for “cheap TV spots” need to be careful how they approach their media buying. If you’re purchasing spots from traditional outlets, then “cheap” is exactly what you’ll get:…
When television advertising is implemented correctly, it can be incredibly effective. But if you’re not being careful about your media buying, then you could be spending thousands of dollars more…
Direct response media is intended to generate immediate response to an advertiser’s message – but if you’re not using the right types of media or planning your campaign properly, then…
Little Known Way To Boost Your Direct Response Marketing ROI In direct response marketing, ROI is everything. If you’re not generating a significant return on your marketing investment, then something…
Getting a higher ROI from media buys is the primary goal of almost every marketer. Whether you’re running direct-response ads or a branding campaign, you want to be sure that…
TV ads are still one of the most effective and powerful ways to make an impression on your audience. But if you’re not careful about your media buying strategy, then…
Direct response TV spots revolutionized the ad world by skipping over the fluff and inviting customers to contact companies immediately, one-on-one. But often the power of this groundbreaking approach is…