One of the reasons why television is so effective for direct response marketing is that advertisers can literally show their products and services to the audience. With compelling video, narration and on-screen copy, your TV ad can demonstrate how a product works, how it benefits the viewer and how the viewer should respond. These aspects alone offer several advantages that simply can’t be matched by other media, like print advertising and radio.
But if you want to boost your response rates even higher, then there are several things you need to consider during the media buyer and creative processes. Use the tips below to maximize the effectiveness of your advertising and achieve a higher ROI.
Direct Response Advertising Tips For TV
➤ Select the right geographic area
Don’t waste money on bloated media buys that you don’t need. Make sure your ads are only shown in the areas you need, whether it’s a local, regional or national campaign.
➤ Pick the right networks
➤ Schedule the ad at the right times
➤ Make a clear offer with a strong call to action
Affordable, Efficient Direct Response Advertising From American Target Network
Reach up to 87 million homes, putting your ad on up to 70 of the top cable networks – at CPMs 70-80% below comparable local cable pricing and CPMs 30-40% below national cable TV. When it comes to cost efficiency, flexibility, and targeting power, ATN provides unmatched benefits to direct-response advertisers. Learn more today by calling 1-800-ATN-5666.