Advertising on TV gives you the ability to connect with viewers in ways that no other media can. Even in today’s fast-paced, mobile-centric world, television is extremely influential in its ability to reach viewers during their favorite programs. With the right message, you can sell almost any product or make your brand more memorable, credible and trustworthy.
But if that message isn’t delivered to the right people, at the right time or for the right price, then your ads simply won’t make an impact. The bulk of your marketing dollars will go right down the drain.
So, how can you be sure you’re getting the highest return on investment for your direct response television advertising? Here are a few “secret” tips that can save you money and result in bigger response rates.
Important Tips for Direct Response Television Advertising
1. Consider buying your TV spots through an “unwired” ad network
1. Reach virtually any audience: local, regional or national
2. Run their ads on 70+ of the top cable networks in the U.S.
3. Target their advertising by demographic, DMA, daypart, days of the week, and more
2. Target, target, target
3. Customize the creative on a local or regional basis
Learn More About Direct Response Television Advertising With ATN
Call 1-800-ATN-5666 to learn more and discover a superior media buying agency.