Media Buying Agency: What To Consider Before Buying TV Spots
Young Businessman Looking For A Media Buying Agency On Laptop.Working with a media buying agency is crucial to the success of a television advertising campaign. But since not all agencies offer the same targeting options or rates, it’s critical that advertisers compare their options carefully.

With the right agency as your partner, you can save money on the costs of your media buys, reach your audience more effectively and thus boost your return on investment. On the other hand, if you’re not careful about who buys your TV spots, then you could be wasting a sizable portion of your marketing budget.
So, how do you know which TV media buying agency is a good fit for the needs of your ad campaign? The important thing is to do your homework first, ask questions and make sure you know exactly what you’re buying before you sign any contracts or spend a single penny.

Here are a few things to look for as you compare agencies.

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What To Look For In A Media Buying Agency

➤ Wide Variety of Networks

Make sure your TV spot will be shown on the networks that your customers are watching. If you’re limited to only a few networks, then chances are your ads won’t be seen by your target market. Ask which networks are available, how many and how much control you have over where your ads are seen.

American Target Network Networks.➤ Local, Regional and National Targeting

Whether you’re advertising on a national scale or just promoting your local business, you need to ensure your media buying agency (more info) will show your ad in the right locations. Ask your agency which markets or designated marketing areas (DMAs) are available and which are best for your business.

➤ Advanced Targeting

Another important factor to consider when targeting your TV spots is WHEN they will be shown. If your ads are only running in the middle of the night, when your ideal customers are sleeping, then your ad dollars are being wasted. Look for agencies that can target by day of the week, day parts and flight dates, so your ads are seen at the right times.

➤ Savings

Don’t spend more than you need to on your ads. The less you pay for your ad spots, without sacrificing performance, the higher your ROI will be. Compare your media buying options carefully to make sure you’re getting the maximum savings possible.

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Discover A Superior Media Buying Agency—American Target Network

Young Gentleman Calling For Media Buying Agency TipsAmerican Target Network (ATN) provides an “unwired” cable advertising network that allows advertisers to save up to 70-80% on their TV media buys, compared to cable pricing.

We offer a unique media delivery system that aggregates local media to create a regional or national footprint with superior targeting options. Buying through ATN provides substantial savings for advertisers seeking a national or regional reach across multiple cable TV platforms – up to 75 networks, reaching 87 million households.

To find out how much you could save on your next television advertising campaign, contact American Target Network today at 1-800-ATN-5666.


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