A business can have the best advertising creative in the world, but if the media buying isn’t executed properly, then it will all go to waste …
A waste of money. A waste of time. A waste of your resources. A waste of a really great ad.
So, how do you know which ad spots to buy? Which are best for the target audience you’re trying to reach? Which will give you the biggest bang for your marketing dollar?
As a media buyer, business owner, or marketing manager, you know how much is at stake when launching an ad campaign. Regardless of the size of the campaign, whether it’s on a local or national scale, the costs of advertising can take a huge chunk out of your budget.
If your ad doesn’t get seen by the right people, then you’ll have very little chance of seeing any return on investment. For some brands, that can mean wasting hundreds of thousands to millions of dollars.
By researching your media buying options carefully, you’ll discover there are effective, cost-efficient options that enable you to reach your target audience without blowing the marketing budget. Below, you’ll see how you can save money on customized local, regional or national campaigns via one of the most powerful forms of media you can buy.
The Keys to Successful Media Buying
You’d be surprised at how many buyers, both inexperienced and veterans, lose sight of the principle rules to media buying.
When armed with massive ad budgets, it’s easy for these executives to make the “lazy” decision to blast their ads in virtually every market, and across all media, with little regard to what it costs or how much response will be generated.
Their mentality is: “Show the ad in as many places as possible, and it will be seen.” While that is certainly true, these media buyers could significantly improve their results—and save a lot of money—by putting a little more attention into their buying strategy.
Use the right media
Make sure the media you buy is appropriate for the message you’re sending. For example, let’s say you run a car dealership that is having a big sale event. In this case, you’ll probably want to reach as many people in your local area or region by TV and radio as soon as possible.
Run the ad at the right time
Make sure your ad hits your audience on the right day, and the right time of day (if it’s a TV or radio ad), especially if you’re running a direct response campaign.
Target the right audience
If your media buying isn’t executed carefully, then you won’t get your ad in front of the right audience. In order to make an impact, you need to make sure you are targeting demographics that are most likely to respond. That means choosing media that allows you to target by location, gender, age, and other factors.
Look for cost efficiency
Be sure to pay close attention to how much you’re spending on your media buys. Compare your options and make sure you’re getting the best rates possible – without sacrificing targeting ability or response.
TV advertising is still one of the most effective forms of marketing today. The ability to capture the attention of your audience with video provides a huge advantage over other types of media, and nearly endless opportunities for leaving a lasting impression.
Whether you want to build brand recognition or generate immediate response, TV lets you get your message seen by the right audience, anywhere, anytime.
With a well-made creative, run at the right time, you can get right in front of your target market, deliver your message effectively, and also build credibility by appearing on the top networks.
But before you shell out the big bucks for your next TV campaign, make sure you compare your options. You can save up to 80% on your TV media buying by going through the proper outlet. Find additional information on Wikipedia.
Targeted, Customized TV Advertising For A Fraction of The Cost
Our unique “unwired” media delivery system aggregates local media, allowing advertisers to target their audience across multiple cable TV platforms at a substantial savings.
- ATN consistently delivers CPMs 70-80% below comparable local cable pricing
- CPMs of 30-40% below national equivalents
- Instead of working with multiple systems you can reach the same audience at a lower CPM and with ONE ATN buy
- Customize creative messaging on a local and/or regional basis
- Target by demographic and DMA (designated marketing area)
- Customize by networks, dayparts, market, day of the week, and more
- Reach 87+ million households across 75 of the top national cable networks
ATN is designed to save you money on your TV buys and also boost ROI with an increase in leads and sales.