Getting a higher ROI from media buys is the primary goal of almost every marketer. Whether you’re running direct-response ads or a branding campaign, you want to be sure that your ad dollars are producing a measurable return on investment.
But here’s the problem…
If you’re spending too much for your media buys in the first place, or not planning your campaign carefully enough, then you’re already hurting your chances of achieving the highest ROI.
Even the most experienced veterans are prone to making big mistakes in their media buying, which cost their companies money and time. If you want to see the biggest possible return on your marketing investment, then here are some of the golden rules you need to remember.
Get More From Your Media Buys
1. Focus on price, as well as results
When you think about marketing ROI, you probably consider the results of your campaign to be the most important element affecting your overall return. After all, the more response you receive (whether it’s phone calls, website visits, orders or other actions), the higher your return will be.
But it’s not just the results that matter. One of the first things you need to consider about your media buys is what you’re paying for them. The less you pay for your marketing – without affecting the effectiveness of it – the higher your ROI will be. This is why it’s crucial to compare your options and look for affordable alternatives to buy your media spots for as little as possible.
2. Get in front of the right audience
That may seem like an obvious tip, but you’d be surprised at how many ads are placed in the wrong media, at the wrong time, in front of the wrong people.
To get more from your media buys, you need to target your audience carefully. That means buying the right ad spots (whether it be TV, magazines, radio, or other media), and making sure they are seen by the people who are most likely to buy from you. In television, for example, that means getting on the right networks, during the right programs, at the right time of day.
3. Maximize efficiency
If you’re running a national ad campaign, chances are you’re buying media from several different sources, networks and outlets. Perhaps you even have an agency handling the buys for you.
Just keep in mind: the more complex your media buying (More Info) is, the more you’re probably spending. Look for ways to consolidate your buys by going through as few providers as possible. This will save you money and time.
Customized Media Buys From American Target Network
If you’re planning a local, regional or national TV advertising campaign, American Target Network can help you buy your ad spots for less – and boost your ROI.
ATN aggregates local media to create a customized footprint that meets your specific goals – for a fraction of the prices that cable networks charge. Reach over 87 million households, on 75 of the top networks, with just one team, one invoice and one spot. We provide unmatched flexibility and targeting options, and we NEVER require you to buy clusters of networks you don’t need.
Call us today at 1-800-ATN-5666 to learn how ATN can help you increase the ROI of your TV ads.