One of the fundamental keys to a successful marketing campaign is targeting the ad to the right people. This is regardless of the type of advertising you use, whether it’s TV, radio, direct mail, or another medium altogether. If your ad isn’t being seen or heard by the right people, then you’re simply wasting your marketing dollars.
Spot TV advertising, when executed properly, allows you to target your message to a specific market, geographic area, DMA (designated marketing area) or demographic. This ensures that your intended audience—the people who are most likely to respond—see your ad, thus increasing your response rates or other marketing objectives.
Let’s take a closer look at some of the other features and benefits of running a targeted TV spot—and how you can get your ad on the top networks without paying cable TV pricing.
What To Know About Spot TV Advertising
➤ Spot TV advertising vs. national campaigns
➤ So, which is better?
➤ Some advertisers use both
➤ Cost savings = higher ROI
This means you’re basically just wasting money on an ad that is being shown to millions of people who aren’t likely to respond or care about your business at all. Spot TV advertising, on the other hand, generally costs far less because you run your ad in targeted markets. End result: more savings, less waste, higher response rates and thus a much higher return on investment.
Get Flexible, Cost-Effective Spot TV Advertising From American Target Network
For a fraction of national cable pricing, American Target Network enables you to run an effective spot television ad campaign on up to 70 of the most watched cable networks. Reach more than 87 million households, customizing your media buys by market, network, dayparts and weekly weighted levels, and other factors.
Whether you want to complement your national TV cable buys, or run an affordable local or regional campaign, ATN can provide a solution that will meet your objectives and deliver results to your cable TV campaigns.