Television Ads: 4 Ways To Get More Bank For Your Advertising Buck
Gentleman discovering television ads that meets his budget.Television ads are a great way to market almost any business, product or service. But if you want to get bigger results from your TV spots—without spending more on media buying—then you need to make sure your campaign is executed perfectly. Otherwise, you could be flushing your ad budget down the toilet.
Why is television still one of the most powerful forms of advertising?
Research shows that Americans watch about four and half hours of TV a day. Even as other media, like the Internet, Facebook and smartphone games, compete for consumers’ attention, television remains the number one leisure activity in the U.S.
Delivering your message during people’s favorite TV shows and movies is an effective way to capture the attention of your target audience. Whether you’re running an ad to boost your brand reputation, sell a product, announce a sale or deliver an important message, television allows you to leave a lasting impression with video and audio.
But here’s the problem—if your ad isn’t properly executed, targeted or placed, then it’s not going to make as big of an impact as it could.
If you want to increase the ROI of your television ads, here are a few crucial tips:

Tips For Effective Television Ads

➤ Buy your ad spots as cheaply as possible
Many advertisers believe the only way to get more return for their television ads is to increase their ad budget. But in reality, the opposite is true. The less you spend on your ad campaign – without sacrificing targeting capabilities – the higher your ROI will be. So, it pays to find the most affordable TV buying options possible.
Family interested watching television ads.➤ Target your audience carefully
If the right people aren’t seeing your television ads (more info), then what’s the point of paying for the spot at all? Your ads must be run in the right locations, at the right time, during the right TV programs—programs that your prospective customers are watching.
➤ Make your message clear
Regardless of the purpose of your ad – branding, direct response or something else altogether—your ad has to be clear, concise and to the point. If it’s for direct response, then be sure to include a call-to-action—a phone number to call, a website visit, a store to shop at, etc.
➤ Repeat your brand name
Some ads make the mistake of mentioning their company name in the beginning of the ad, then following with their message. But keep in mind that you may not have the viewer’s attention until a few seconds in, when you give the offer. So, for example, if you’re announcing a huge sale, the viewer may not raise their eyebrows until you mention the savings. And if the ad ends without mentioning the brand again, then the viewer might not know who it’s for!

Save On Your Television Ads With ATN

Businessman Calling For More Info On Agency's Television Ads.Local, regional and national advertisers choose American Target Network for its media buying because we offer significant savings over traditional cable pricing, combined with superior targeting options.
Run your ad on 75 of the hottest cable networks, reaching up to 87 million homes—with savings up 70-80% compared to traditional cable rates.
Call 1-800-ATN-5666 to see how we can save you money on your TV ads and increase your ROI.