A properly placed television spot can be extremely powerful in building your brand or driving response. But to get the biggest return on investment, you need to purchase your TV spots for the lowest rates possible and make sure you’re targeting the right audience.
Sounds easy enough, right? Well, you may be surprised at just how many TV advertisers are paying way too much on their media buys and paying little attention to where their ads are seen and by whom.
Here’s the deal: if the right people aren’t seeing your television spot, at the right time, then why are you advertising at all? Regardless of whether you’re advertising on a local or national basis, it’s critical that you target with precision to ensure your ad makes the biggest possible impact. Otherwise, you’re just flushing your ad dollars down the toilet.
Use the tips below to significantly lower the cost of your TV advertising and increase your ROI.
Tips For An Affordable, High-ROI Television Spot
Unwired TV advertising networks like American Target Network can significantly reduce the cost of your television spots (Related News), while giving you complete control of your targeting options. ATN aggregates local TV media, allowing you to run your ad in almost any market, or several across the country – for up to 80% less on a CPM basis. That can amount to huge savings – not just in the cost of your TV spots, but also through ATN’s simplified one-invoice, one-spot system, which saves you considerable time too.
Identify your target audience
If you don’t already know who your target audience is, now is the time to find out. Before you can even talk about targeting, you need to determine which people are most likely to buy from you and where they’re located.
Location, location, location
In real estate, location is a huge factor affecting a home’s value. Well, in a way, the same can be said for spot TV advertising. Since you have the power to run your ad in almost any local market, take advantage of this and make sure your ad isn’t being shown in areas that are irrelevant to your business.
Choose the right networks
American Target Network gives you the ability to run your ad on up to 70 of the top cable networks in the United States. Choose your networks wisely to ensure your intended audience will see your ad.
Run it when they’ll be watching
Daytime TV viewers can be significantly different from primetime viewers, even on one network. This is why it’s so important to understand your audience and the types of shows they watch, so you can run your ad at the right time, on the right days of the week.
Television Spot Advertising Done Right – American Target Network
American Target Network saves money for both direct-response and branded advertisers across the nation by allowing them to deliver a single, customizable message via our proprietary “unwired” network. For more information on how you can run your TV spots for less – locally, regionally or nationally – contact ATN at 1-800-ATN-5666.