TV Spot Advertising: 3 Proven Ways To Boost Your TV Marketing ROI
TV spot advertising can be an extremely cost-efficient and effective way to connect with your audience – especially if you’re running a direct-response ad.
 
By being able to carefully place your spot, rather than running a broad, national campaign, you have greater control over targeting, resulting in bigger response rates. Fine-tuning your targeting by market, demographics, and network, among other factors, enables you to reach out to the people who are most likely to buy from you. And, you save money by narrowing down the media buys.
 
The goal of any direct marketer should be to generate the biggest bang for the least amount of money, and that’s essentially what TV spot advertising enables you to do.
 
BUT – if you’re not running your ad campaign properly, then you could be losing money and defeating the purpose of using spot advertising in the first place.
 
If you want to get the maximum return on investment for your TV media buys, then you need to follow these proven spot advertising strategies.

 

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TV Spot Advertising – Done Right

Whether you’re launching your first TV spot or you’re looking for ways to trim the budget without sacrificing response rates, here are 3 proven ways to get the most for your ad dollar.
 
1. Buy your TV ads for less
One of the simplest ways to increase your TV marketing ROI is to simply spend less on the ad spots. This is easier than you may think. By using an unwired cable advertising network, like American Target Network, you can achieve CPMs at 70% to 80% below comparable local cable pricing and 30-40% below national cable TV.
 
You also get numerous targeting options, which means you’re essentially reaching the same audiences for less money. Direct-response advertiser and national brands both use unwired advertising networks to get more from their marketing budget.
 
2. Target your prospective customers
This one is a no-brainer for most marketers – but the question is: how much control do you currently have over the targeting? If your media buying agency isn’t giving you the flexibility to target your audience in the most effective ways, then you’re probably missing out on a much bigger ROI.
 
If you’ve done your homework, then you already know who your customers are. Focus your budget on targeting those people alone. Don’t let your media buyer convince you to purchase “clusters” of networks or time slots you don’t need. The more precise your targeting is, the bigger results your TV spot will generate (More Info).
 
3. Make a good ad
You could target your ad perfectly, but if the creative is no good, then it will fail to generate a response. Follow time-tested TV marketing strategies to ensure your ad gets noticed. For example, include a clear call-to-action and keep it on-screen. Don’t make the ad too wordy or confusing. Give viewers a deadline to respond. And make sure you explain the features and benefits of your products/services!

 

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Save Money On Your TV Spot With American Target Network

American Target Network aggregates local cable TV media, enabling advertisers to save up to 80% on their TV marketing, while running their ad locally, regionally or nationally.
 
Advertisers can customize their campaigns by networks, dayparts, flight dates, day of week and market, reaching up to 85 million households on the top 75 networks in the U.S.
 
For more information on boosting your ROI with ATN, call 1-800-ATN-5666.

 

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