ATN TV Trends

Overview Much has been written about the Covid-19 Virus pandemic and its impact on the advertising marketplace in general and the TV medium in particular.  This is meant to be…

Industry Landscape

Overview With the onset of the Coronavirus pandemic and the extreme lifestyle changes that have been imposed upon most of the nation’s population, people’s media consumption habits are evolving significantly…

Broadcast Calendar 2020-2021

Broadcast Calendar 2020-2021

ATN White Paper – Political Landscape – Release

ATN White Paper – Political Landscape – Release

2020 Primary Election Planning Guide

2020 Primary Election Planning Guide


2019 Year In Review

2019 Year in review Each year we look back at the media landscape of the previous year. We do this to review what happened so we can brief partners on…

American Target Network

NATPE 2019: A Sudden Surge in New First-Run Syndicated

NATPE 2019: A Sudden Surge in New First-Run Syndicated Series is Forefront By Marc Berman/Kevin Hayes The overall theme of note at the annual NATPE Miami Marketplace and Conference (which…

Transparency for Programmatic TV

Media ad buys used to be so simple. Where traditional television advertising targets certain demographics using GRPs or Gross Impressions, today it seems like every media buy has its own…

TV Advertising

What Everybody Ought To Know About TV Advertising

TV advertising remains one of the most powerful ways to make an impression on your target audience. But if you’re like most advertisers, then you want to make sure you…

Remote controlling a wall of TVs

6 ROI-Rocketing Tips For Direct Response Television Marketing

For decades, direct response television marketing has been used to sell products and to get people to act—often within seconds of an ad appearing on TV (and often WHILE the…