What Every Media Buyer Should Know Before Advertising On TV

What Every Media Buyer Should Know Before Advertising On TV

A media buyer is tasked with the often difficult job of determining where to advertise, when and how much to spend on it. Unfortunately, it’s far too common for these…

Cheap TV Spots: How To Save A Ton of Money On TV Advertising

Cheap TV Spots: How To Save A Ton of Money On TV Advertising

Advertisers looking for “cheap TV spots” need to be careful how they approach their media buying. If you’re purchasing spots from traditional outlets, then “cheap” is exactly what you’ll get:…

TV Advertising: How To Reach Your Target Audience For A Fraction of The Usual Cost

TV Advertising: How To Reach Your Target Audience For A Fraction of The Usual Cost

When television advertising is implemented correctly, it can be incredibly effective. But if you’re not being careful about your media buying, then you could be spending thousands of dollars more…

3 Keys To Maximizing Response With Direct Response Media

3 Keys To Maximizing Response With Direct Response Media

Direct response media is intended to generate immediate response to an advertiser’s message – but if you’re not using the right types of media or planning your campaign properly, then…

Little Known Way To Boost Your Direct Response Marketing ROI

Little Known Way To Boost Your Direct Response Marketing ROI

Little Known Way To Boost Your Direct Response Marketing ROI In direct response marketing, ROI is everything. If you’re not generating a significant return on your marketing investment, then something…

Media Buys: How To Maximize The ROI of Your Media Buying

Media Buys: How To Maximize The ROI of Your Media Buying

Getting a higher ROI from media buys is the primary goal of almost every marketer. Whether you’re running direct-response ads or a branding campaign, you want to be sure that…

Do You Make These Mistakes When Paying For TV Advertising?

Do You Make These Mistakes When Paying For TV Advertising?

TV ads are still one of the most effective and powerful ways to make an impression on your audience. But if you’re not careful about your media buying strategy, then…

How To Maximize The Value of Your Direct Response TV Ads

How To Maximize The Value of Your Direct Response TV Ads

Direct response TV spots revolutionized the ad world by skipping over the fluff and inviting customers to contact companies immediately, one-on-one. But often the power of this groundbreaking approach is…

Don’t Even Think of Starting Your Media Buying Until You Read This!

Don’t Even Think of Starting Your Media Buying Until You Read This!

A business can have the best advertising creative in the world, but if the media buying isn’t executed properly, then it will all go to waste … A waste of…

How To Maximize Your Marketing Budget With Spot TV Advertising

How To Maximize Your Marketing Budget With Spot TV Advertising

Spot TV advertising can be a great tool for nearly any advertiser, from small local businesses to large, nationally recognized brands. → What Is Spot TV Advertising? → How Can…